Rebecca Hart, APR Resume

Professional Experience

PRESIDENT, HART & PARTNERS,
Atlantic Beach, FL; Mar. 99-Present
* Help businesses establish credibility and increase awareness to build competitive advantage.
* Develop and implement strategic communication plans that include a full spectrum of tools, including media relations/publicity (trade and consumer media), employee relations, special events, investor relations, advisory groups, crisis communications, community relations, website development, sponsorships and spokesperson/presentation skills training.
* Clients have included YMCA of Florida’s First Coast, Pfizer, Blue Cross Blue Shield of Florida, Stein Mart, Hills Pet Nutrition, and Advanced Technology Services
* Media coaching clients have appeared in a variety of national print and broadcast media. View Representative List

CO-FOUNDER, DATAZONE RESEARCH & CONSULTING, INC.,
Atlantic Beach, FL and Prince Frederick, MD; Feb. 2003-Dec. 2010
* Co-found research company that develops tools to conduct research with low-incidence and hard-to-reach groups.
* Launch industry’s largest panel for veterinary research (4000+ participants): VetMedResearch

ACCOUNT GROUP SUPERVISOR, THE ROBIN SHEPHERD GROUP,
Jacksonville, FL; Mar. 96-Mar. 99
* Managed team of public relations counselors on local, regional and national accounts including Merial (formerly Merck Animal Health), Mayo Clinic/St. Luke’s Hospital and AccuStaff
* Extensive experience regarding new product launches and corporate name changes. Introduced integrated communications approach to clients, fully utilizing various communications tools.

ACCOUNT EXECUTIVE, DDB NEEDHAM,
Chicago, IL; Feb. 95-Mar. 96
* Managed multi-million dollar accounts for integrated communications department, including building and maintaining client relationships.
* Coordinated sponsorship, sales promotion, business-to-business, public relations and direct mail activities for clients including Discover Card, BRAVO Card and McDonalds. Sponsorships included: Trisha Yearwood, Grammy Festival, Tony Bennett, Mile on 5th Avenue and Dine Out Manhattan.
* Supervised $5 million Discover Card acquisition effort and selected and managed field marketing teams.

PROJECT MANAGER, IBM SPORTS (through IDS Sports and ISES),
Chicago, IL; Aug. 93-Feb. 95
* Liaison between local IBM representatives and ATP Tour tournament executives.
* Coordinated sponsorship activities, including promotions, media relations, direct mail and pro-ams.
* Also coordinated technology activities including speed radar gun, score keeping and television graphics.

COMMUNICATIONS ASSISTANT, ATP TOUR,
Ponte Vedra Beach, FL; Mar. 92-Aug. 93
* Coordinated and implemented communications and marketing initiatives including publications, promotions and special projects.
* Supported ATP Tour media relations, including writing weekly press releases and coordinating player conference calls.
* Supported player liaisons at international tennis events.
* Assistant Editor of International Tennis, a monthly publication and International Tennis Weekly, a weekly publication.

WUFT/TV, WRUF AM/FM and WKTK-FM,
Gainesville, FL Aug. 90-Mar. 92
Anchor, Reporter, Producer and Editor for radio and television news programs.

Awards and Achievements

2010: University of Florida PR Advisory Council Chair

2008: PRSA North Florida President’s Award for Professionalism;
UF PR Advisory Council Future Trends Chair

2007: FPRA Image Awards Judge; IABC Gold Quill Judge;
PRSA North Florida Chapter Assembly Delegate; UF PR Advisory Council Work/Life Balance Chair

2006: PRSA North Florida Ray Bullard PRISM award;
UF PR Advisory Council Work/Life Balance Chair

2005: Public Relations Society of America (PRSA) National Nominating Committee; FPRA Image Judges Award; UF PR Advisory Council

2004: FPRA Golden Image Award of Distinction, North Florida Image Awards Award of Distinction

2003: North American YMCA Development Officers (NAYDO) First Place for Capital Campaign Materials North American, YMCA Development Officers (NAYDO) Judges Award, North Florida Image Awards Award of Distinction

2002: Coordinated PRSA North Florida’s first Past Presidents Council; YMCA/Triangle 2 First Place Award, YMCA/Triangle 2 Second Place Award, League of American Communications Professionals Spotlight Award (National)

2001: PRSA North Florida Chapter: President and Assembly Delegate; Golden Image Award Winner

2000: Golden Image Award Winner

1999: Universal accreditation chairperson for PRSA; Grand All-Jacksonville Golden Image Award (Best Public Relations Program in Jacksonville)

1998: Grand All-Jacksonville Golden Image Award (Best Public Relations Program in Jacksonville); Received APR (Accredited in Public Relations) Certification

1997: Dick Pope All-Florida Golden Image Award (Best Public Relations Program in Florida), Four Local Golden Image Awards; Four Regional Silver Quill Awards

Professional Affiliations

University of Florida Public Relations Advisory Council: Chair 2010
Public Relations Society of America: Past President; Assembly Delegate
Public Relations Counselors Group: Founding Member

Education

UNIVERSITY OF FLORIDA, Gainesville, FL; B.S. Telecommunication, 1991

Collegiate Tennis Player: Santa Fe Community College
(NJCAA Academic and Athletic All-American/
Coca-Cola Outstanding Female Athlete Award)

References Available upon Request